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Start
to Finish in as Little as a Week!
Let
this page be your production guide.
This page will not only help you understand
the key components of your web site production, but also help
you see just how easy
it is.
Step 1.
Contact Me.
E-Mail
me and let me know you are ready for a web site.
Step 2:
Prepare for Our Meeting (In Person, Phone, or
E-mail)
A web site is
worthless if it doesn't work for you and pay real-world dividends.
A
"rookie web
designer" can give you pretty site, but he may not be
concerned about
whether it
helped you achieve your business goals, 1, 5, 10 years from
now. I am.
My clients contact
me frequently with business challenges and ask my free advice.
As an award-winning
communications strategist who is also a web designer,
I don't succeed if
you don't. I need to identify right off those
real dividends your
web site can
produce for you. I need your web investment to be
the best money
your organization
ever spent.
So
when we first meet, I focus on critical business
topics that drive web site
design, content,
and functionality.
* What keeps you awake at night?
* How do you define your success?
* Your web site as a revenue producer or a cost/workload
reducer.
* Your web site as an organizational manager. Step
3: Gather Material You Already Have
The
information you already have on hand will probably be
plenty, when combined
with my interview,
to prepare your launch site. Assemble any logos, printed
handouts,
ad material.
You don't have to create anything new. That will be my
job.
At this stage, I am
really interested in your branding, e.g. your colors, logos,
etc.,
that would shape
"your organizational look." I am also
interested in any web sites
you really like in
terms of look and functionality to help grasp your
preferences.
Step
4: The Front Page
I design your front page for you to approve.
The look of the front page drives
the rest of the
site. This normally takes a couple of days.
Step
5: The Full Site
I finish the web site and you approve the final.
This step normally takes a week
for an average
site.
An Important Note: A web
site is a living, every-changing entity that must keep
pace with your
organization and visitor needs. It is never
"finished." Don't feel
pressured to try to
get it all done in the first version. Build according to
your
time and
resources. We will focus on the most important aspects
first though.
Step
6: You Are Online!
I load your
site into Google, work your search engine ratings, and add
your traffic
counter. I
will keep monitoring your site's progress as it moves up
the search
engines.
Remember, if you are not in the first 3 pages of the search
engine,
you are not yet on
the Internet for all practical purposes. I need
you on
that first page.
Step 7: Site Maintenance
We periodically
exchange ideas, items, updates, photos, via e-mail as
needed. There
is no limit to the
changes. Don't apologize or hesitate to make
changes. As my
granddaddy always
said: "Don't worry about the mule; just load the
wagon."
START
THE PROCESS: E-Mail
Michael
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